One of the fatal flaws of new affiliates is that while their ambitions for their new website are massive, and they “plan” to receive tons of traffic and make lots of money, 99% of the time their site suffers from a lack of planning in terms of targeting and converting visitors.

I swear to god that 99% of new affiliates posting in the PAL forums asking for advice are all basically saying the same thing, “I have nice site that gets some traffic but I’m not making any money”.

Factors that you should take into account when converting visitors

1. Keyword Research

Success in affiliate marketing means making websites that will convert visitors and give you the highest ROI for your investment.  So, how do we go about making sites that will make money?

The first thing that I do when planning a new website is do keyword research so that you can find niches or “keywords” that have relatively high volume, limited competition and most importantly that will have a high conversion rate.  Generally speaking, any profitable keyword with traffic of over 500 exacts in google keywords tool is something that I will show an interest in.  Of course, anything above 2,000 is even better, but than again the competition for those keywords will be very high.

Although ranking for keywords such as “3Betting Light” and “MTT Strategy” might get you traffic, these types of visitors are NOT looking to sign up to a poker room.  They won’t make you any money.

Instead, you should concentrate on targeting keywords where the traffic obviously has intent to buy..  For example, “poker bonus”, “iPhone Gambling App”, “paypal deposit methods”, “real money instant win games”, all have players that are looking or at least considering [Read more...]